A sharply dressed guy strolls through Tribeca, turning heads in a teal trench coat that’s equal parts bold and refined, or maybe he’s owning a snowy mountain escape in a black leather shearling jacket that screams winter chic. That’s Ben Brewster (@benbrewster), the New York City-based founder of The Cuff (thecuff.co), a digital menswear and lifestyle publication shaking up the style scene since 2015. With over 109K Instagram followers hooked on his tailored suits and old-money vibes, Ben’s an influencer who’s curating a lifestyle that’s polished, adventurous, and undeniably cool. Let’s unpack his world, from his razor-sharp fashion sense to the staples he rocks and the lessons we can steal from his sartorial playbook.
Who Is Ben Brewster?
Ben Brewster is the mastermind behind The Cuff, a platform born from his obsession with the “clean lines and cognizance of a streamlined pant cuff.” Launched in 2015, The Cuff blends menswear, travel, and culture for the modern guy who values quality and detail. Based in NYC’s buzzing heart, Ben’s Instagram is a love letter to his city—think sleek street shots in SoHo, luxe hotel reviews, and dapper fits that capture Big Apple swagger. Whether he’s waxing poetic about black-tie etiquette or reminiscing about Catskills getaways, Ben’s feed is a masterclass in living stylishly. His posts, like a recent Pitti Uomo diary, reveal a guy who’s as thoughtful as he is fashionable, making him a must-follow for anyone craving inspiration.
His Fashion Sense: Polished Meets Playful.
Ben’s style is a tightrope walk between timeless and trendsetting. He’s just as at home in a double-breasted wool flannel suit (like his standout Pitti Uomo 103 look) as he is in a leather shirt jacket with relaxed trousers. His Instagram showcases his knack for textures and tailoring: one post features a camel overcoat paired with cream socks for a subtle pop, another highlights a white blazer that’s pure sartorial guts. Ben mixes high-end labels like Ralph Lauren and Todd Snyder with accessible pieces, proving you don’t need a penthouse budget to look sharp. His looks are polished yet approachable, with an NYC edge that makes you want to suit up and hit the streets.
Staples Ben Brewster Rocks: How He Pieces Together His Aesthetic:
Ben’s wardrobe is a treasure chest of versatile staples that define his old-money aesthetic with a modern twist. At the core are his uber-formal three-piece suits, think pinstripe or Windowpane numbers that channel Wall Street tycoon vibes but feel fresh with his signature flair. He’s also a master of stylish suit separates, mixing navy blazers with high-rise gray trousers for a look that’s sharp but not stuffy. For smart casual, Ben swaps traditional shirts for tees or turtlenecks under suits, like a black turtleneck with a gray suit that’s equal parts James Bond and downtown cool.When winter hits, Ben’s chic cold-weather outfits steal the show. He layers shearling sheepskin jackets for rugged elegance, pairs quilted vests with tailored trousers for countryside charm, and drapes trench coats or tweed blazers for urban sophistication. His high-rise pants, often in neutral tones or subtle checks, anchor his looks, elongating the silhouette and screaming quiet luxury. What takes Ben’s style to the next level? His fearless use of bold blazers in colors like white or teal, as seen in a recent reel where he rocks a white blazer with cream pants, turning a classic look into a statement. These staples, mixed with his eye for fit and texture, make every outfit a masterclass in timeless yet daring menswear.
Ben Brewster’s Superpower as a Model: Owning Every Angle:
When Ben steps in front of a lens, magic happens. His modeling superpower is versatility—he can smolder in a black-tie shoot or bring playful energy to a spring streetwear look. A recent reel shows him strutting in a brown Proper Cloth suit, his confidence making the colors pop. Whether he’s leaning against a Tribeca wall or posing with a Bentley in the Catskills, Ben’s poses and expressions turn clothes into stories. His knack for composition, honed through curating The Cuff, makes every post feel like a Vogue spread.
Creativity:
Ben’s creativity goes beyond clothes—it’s in how he’s built The Cuff into a lifestyle brand. His platform curates everything from mid-century furniture to Bentley road trips, all with a focus on quality. On Instagram, he shares styling hacks, like layering a turtleneck under a suit for effortless sprezzatura, and pens thoughtful pieces, like his Pitti Uomo diary breaking down each look’s intention. His formalwear Q&A with Igee Okafor is quintessential Ben: practical tips (tailoring is king) mixed with bold takes (tuxedos are non-negotiable for black-tie). He’s not afraid to push boundaries, whether pairing white pleated trousers with a pinstripe jacket or championing year-round white dinner jackets. That fearless experimentation keeps The Cuff vibrant and relevant.
Key Lessons and Takeaways from Ben’s Fashion:
Ben’s style and The Cuff offer golden nuggets for anyone looking to elevate their wardrobe:
Details Are Everything:
From a perfectly rolled cuff to a bold pocket square, Ben’s mantra reminds us that small choices define the look.
Tailoring Is Non-Negotiable:
As he stresses in his Q&As, a well-fitted suit trumps an expensive but baggy one. Find a tailor and make it personal.
Own Your Individuality:
Whether it’s a white blazer or a shearling jacket, Ben’s style is about making trends your own. Be bold, be you.
Why You Should Follow Ben Brewster?
If your Instagram feed needs a shot of NYC sophistication, Ben Brewster’s your guy. His account (@benbrewster) and The Cuff (thecuff.co) are packed with outfit ideas, travel inspo, and lifestyle tips that feel luxe yet grounded. From witty stories to deep dives on watches, winter escapes, or the perfect suit, Ben’s content is a masterclass in living well. Follow him, and you’ll be eyeing a tailored blazer, planning a Catskills trip, or mastering that cuff roll. Your style—and your vibe—will thank you.